Welcome to Aad’s virtual book case. Not everything is here, only the books we think you should read. We particularly love small, simple books with big ideas so expect lots of them.Tumblr (3.0; @aadbookclub)http://aadbookclub.tumblr.com/<img src="http://24.media.tumblr.com/tumblr_lxl1w6fwGa1r24wngo1_400.jpg"/><br/><br/><h1>45</h1> <h2>Bill Drummond</h2> <p>A stone cold classic. A key inspiration for starting the studio. Bill Drummond takes us on a fascinating biographical trip through his creative mind. How much of it is true, how much of it is fake? Who knows but it’s all ingenious and very entertaining. [SB]</p>http://aadbookclub.tumblr.com/post/15616646223http://aadbookclub.tumblr.com/post/15616646223Tue, 10 Jan 2012 07:40:54 -0500ideasthinkingcreativitymusicart<img src="http://25.media.tumblr.com/tumblr_lxhp9gxxuo1r24wngo1_400.jpg"/><br/><br/><h1>Detail In Typography</h1> <h2>Jost Hochuli</h2> <p>Essential for any designer. Short and easy enough to digest for anyone with a healthy interest in letters. [SM]</p>http://aadbookclub.tumblr.com/post/15515035898http://aadbookclub.tumblr.com/post/15515035898Sun, 08 Jan 2012 12:15:16 -0500typographytype<img src="http://24.media.tumblr.com/tumblr_lxhp258wE91r24wngo1_400.jpg"/><br/><br/><h1>The Language of Things</h1> <h2>Deyan Sudjic</h2> <p>An insightful read on the ever-expanding world of objects and the stories they tell. [SM]</p>http://aadbookclub.tumblr.com/post/15514836499http://aadbookclub.tumblr.com/post/15514836499Sun, 08 Jan 2012 12:10:53 -0500productsideasthinkingart<img src="http://25.media.tumblr.com/tumblr_lxhos3fPbg1r24wngo1_400.jpg"/><br/><br/><h1>Ways of Seeing</h1> <h2>John Berger</h2> <p>A guide to reading the language of images. [SM]</p>http://aadbookclub.tumblr.com/post/15514559999http://aadbookclub.tumblr.com/post/15514559999Sun, 08 Jan 2012 12:04:51 -0500ideasthinkingartdesign<img src="http://25.media.tumblr.com/tumblr_lxdxvn24el1r24wngo1_400.jpg"/><br/><br/><h1>Seventy-nine Short Essays on Design</h1> <h2>Michael Bierut</h2> <p>While it has quite a mechanical and academic title the contents of this great little book couldn’t be more human. 79 stories about what it means to be a working designer written by one of the modern legends. Warm, human, fun and jam-packed with insights that’ll keep any designer on the straight and narrow. [SB]</p>http://aadbookclub.tumblr.com/post/15402024548http://aadbookclub.tumblr.com/post/15402024548Fri, 06 Jan 2012 11:30:58 -0500designthinkingideas<img src="http://25.media.tumblr.com/tumblr_lxdxoxEOdK1r24wngo1_400.jpg"/><br/><br/><h1>The Brand Gap</h1> <h2>Marty Neumeier</h2> <p>As much as I hate the word brand, this has some great thinking and insight into the relationship between business, strategy and design and how to make the most of those relationships. Another great, small book.</p>http://aadbookclub.tumblr.com/post/15401893865http://aadbookclub.tumblr.com/post/15401893865Fri, 06 Jan 2012 11:26:57 -0500designideasbusinessstrategy<img src="http://25.media.tumblr.com/tumblr_lxdxm92N5d1r24wngo1_400.jpg"/><br/><br/><h1>Paul Rand: Conversations with Students</h1> <h2>Michael Kroeger</h2> <p>This is a great little book that has the master [American design legend, Paul Rand] address the students and tell them the meaning of design. But oh those poor, poor students. Rand’s legendary and hilarious (as long as you’re not experiencing it first hand) belligerence is documented here but the pay off is gold. I won’t give away the secret, but if you want to know what design is all about, read this. [SB]</p>http://aadbookclub.tumblr.com/post/15401842183http://aadbookclub.tumblr.com/post/15401842183Fri, 06 Jan 2012 11:25:20 -0500designideas<img src="http://25.media.tumblr.com/tumblr_lxdxaos3yu1r24wngo1_400.jpg"/><br/><br/><h1>Whatever you think, think the opposite</h1> <h2>Paul Arden</h2> <p>A small power-packed book that gives insight stories and simple advice for standing out, being creative and making people take notice. As Tom Yogabby of DDB said; ‘When everyone else zigs, zag.’</p>http://aadbookclub.tumblr.com/post/15401620126http://aadbookclub.tumblr.com/post/15401620126Fri, 06 Jan 2012 11:18:24 -0500ideasthinkingadvertisingbusiness<img src="http://24.media.tumblr.com/tumblr_lxdwz58Wgl1r24wngo1_500.jpg"/><br/><br/><h1>Usefulness in Small Things: Items from the Under a Fiver Collection</h1> <h2>Sam Hecht</h2> <p>Everyday, low-cost, and mass-produced items gathered from around the world showcasing innovative design. Proof that inspiration and invention can be found in even the most modest of places (and some great book design by Graphic Thought Facility). [SB]</p>http://aadbookclub.tumblr.com/post/15401402254http://aadbookclub.tumblr.com/post/15401402254Fri, 06 Jan 2012 11:11:29 -0500designproductsinspiration<img src="http://25.media.tumblr.com/tumblr_lxdwlzZfRi1r24wngo1_400.jpg"/><br/><br/><h1>things as they are</h1> <h2>Panzer Mary</h2> <p>A history of photojournalism, showing the featured images in context as spreads from the original publications they were published in. Testament to ongoing relevance and impact that photography holds in telling us important stories. Be careful though, there’s some real gut-wrenching images in here. [SB]</p>http://aadbookclub.tumblr.com/post/15401155820http://aadbookclub.tumblr.com/post/15401155820Fri, 06 Jan 2012 11:03:35 -0500photographyjournalismdesign<img src="http://25.media.tumblr.com/tumblr_lxdwb0LYvk1r24wngo1_r1_400.jpg"/><br/><br/><h1>The Passport</h1> <h2>Saul STEINBERG</h2> <p>In fairness I could have put any book by Saul Steinberg up here. Insight, humour, invention and all said with the simplest and most truthful of lines. From his New Yorker covers to his sketchbooks and painting on furniture and interiors this is jam packed with his genius. [SB]</p>http://aadbookclub.tumblr.com/post/15400956637http://aadbookclub.tumblr.com/post/15400956637Fri, 06 Jan 2012 10:57:00 -0500<img src="http://25.media.tumblr.com/tumblr_lxdvowhwG21r24wngo1_400.jpg"/><br/><br/><h1>Dorfsman & CBS</h1> <p>An overview of one of my favourite designers Lou Dorfsman. Best known for his gastrotypographicalassemblage in the CBS canteen but so much more than a one-hit wonder. This shows what can be achieved when design is given a respected and strategic role in business as we see how Dorsfman helped shape one of America’s most high profile media businesses over 40 years at the company.</p>http://aadbookclub.tumblr.com/post/15400560012http://aadbookclub.tumblr.com/post/15400560012Fri, 06 Jan 2012 10:43:00 -0500ideasdesignbusiness<img src="http://25.media.tumblr.com/tumblr_lxdvgeT4TB1r24wngo1_400.jpg"/><br/><br/><h1>Zen and the art of motorcycle maintenence</h1> <h1>Robert Pirsig</h1> <p>Don’t be put off the crazy title. This book may be the most important design book I ever read. Analysis, critical thinking, new v good, problem solving, gumption traps. Everything I learned in this book I still use every single day. [SB]</p>http://aadbookclub.tumblr.com/post/15400411671http://aadbookclub.tumblr.com/post/15400411671Fri, 06 Jan 2012 10:38:00 -0500ideasproblem-solving<img src="http://24.media.tumblr.com/tumblr_lxdvaq0sK71r24wngo1_500.jpg"/><br/><br/><h1>The Information</h1> <h1>James Gleick</h1> <p>A really interesting history of information from African talking drums and the invention of the alphabet up to the unrelenting flood of online content. I’m still reading this. Loving it, but just have to read each paragraph twice. [SB] </p>http://aadbookclub.tumblr.com/post/15400312625http://aadbookclub.tumblr.com/post/15400312625Fri, 06 Jan 2012 10:35:00 -0500ideascontenthistory<img src="http://25.media.tumblr.com/tumblr_lxdv2wy4Zi1r24wngo1_400.jpg"/><br/><br/><h1>Richard Avedon</h1> <h1>Evidence</h1> <p>A fittingly elegant book about an elegant man who took elegant images. Or that’s what you get if you just look at the pictures, there are a few brilliant, eye-opening essays in here that really bring Avedon to life. Funny, human and insightful. [SB]</p>http://aadbookclub.tumblr.com/post/15400175792http://aadbookclub.tumblr.com/post/15400175792Fri, 06 Jan 2012 10:30:00 -0500photographyimagesbiographyideas<img src="http://24.media.tumblr.com/tumblr_lxdtj4O2971r24wngo1_400.jpg"/><br/><br/><h1>Malcolm Gladwell</h1> <h1>Collection</h1> <p>Love him, hate him (I personally love him but think his ideas on social media are just incredibly misguided) he has some great ideas. As with the Four Corners edition of Dracula this beautifully designed and produced collection of three of Gladwells books (Blink pictured) seems to mark the start of a shift from books as commercial objects back to books as cultural objects. So hopefully books aren’t dead, they just need to remember they’re cultural rather than commercial. [SB]</p>http://aadbookclub.tumblr.com/post/15399252490http://aadbookclub.tumblr.com/post/15399252490Fri, 06 Jan 2012 09:57:00 -0500ideasdesignculture<img src="http://25.media.tumblr.com/tumblr_lxdt5eCZb41r24wngo1_250.jpg"/><br/><br/><h1>Dracula</h1> <h1>Four Corners Edition</h1> <p>Dracula is one of those stories that has such a firm place in our cultural subconscious that it’s easy to think we’ve read it. I for one did until I picked up this version and realised I never actually had. If you haven’t read it buy a copy of this beautifully designed and produced edition now. [SB]</p>http://aadbookclub.tumblr.com/post/15399038460http://aadbookclub.tumblr.com/post/15399038460Fri, 06 Jan 2012 09:48:00 -0500classiceditiondesign<img src="http://25.media.tumblr.com/tumblr_lxdn3mbqmv1r24wngo1_400.jpg"/><br/><br/><h1>A Technique for Producing Ideas</h1> <h1>James Webb Young</h1> <p>A bit size nugget of creative goodness. Once read you’ll find it a constant reference, especially if you get designers block as much as I do!</p> <p>Seán</p>http://aadbookclub.tumblr.com/post/15396087725http://aadbookclub.tumblr.com/post/15396087725Fri, 06 Jan 2012 07:38:00 -0500ideashelpdesigners block<img src="http://25.media.tumblr.com/tumblr_lqpad50Tmo1r24wngo1_400.jpg"/><br/><br/><h1>City Secrets: New York</h1> <h1>Various authors</h1> <p>For anyone who loves New York. As nice to read as it is a guide. Native New Yorkers spill their secrets about what they love to do and see.</p> <p>Scott</p>http://aadbookclub.tumblr.com/post/9550786751http://aadbookclub.tumblr.com/post/9550786751Mon, 29 Aug 2011 13:39:00 -0400guidestoriesnew yorktravel<img src="http://24.media.tumblr.com/tumblr_lqonb4MSPw1r24wngo1_500.jpg"/><br/><br/><h1>Exercises in Style</h1> <h1>Raymond Queneau</h1> <p>The same simple story told 99 different ways. An illustration of how form molds and alters our perception of content.</p> <p>Scott</p>http://aadbookclub.tumblr.com/post/9540575607http://aadbookclub.tumblr.com/post/9540575607Mon, 29 Aug 2011 05:21:00 -0400ideaswritingform and content